The Mission of Silvestri Customization

Hello, welcome back to another episode of the Drug Prevention Power Hour. Today, we are hanging out with Travis Silvester, and he is the Director of Operations for Silvestri Customization. Travis, I have to tell you, after we met at CADCA, you had this epic game going on at your table, and you had a Bob Ross wig on. And that night, everyone in my dream was wearing Bob Ross hair.

That’s awesome. You know what? If I can get it all the time, maybe I need it. So who knows?

It’s just going to be part of that. Just part of your brand now is Bob Ross Weeks. That’s so good. Well, fill us in about what is Silvestri customization and how did you get into doing this kind of work for prevention?

Yeah, for sure. So we are a full service substance use and mental health prevention, outreach marketing solution company. So got into it. We’re on year 12. It’s hard to believe it’s been that long over a decade. My brother and I actually co-founded this way back when I was a freshman down the road at Arizona State. Truthfully kind of tripped into it, really tripped into it. My mom did this. She was a prevention specialist when we were growing up and about a 0 % or less than 0 % chance I would ever be doing this with my life. I could say I’m pretty good authority. But fast forward, know, life has its funny twists and turns as it goes. I went to a meeting with her whole year three, maybe year four of the company and I heard prevention coalition people, you know, they were talking and this was about the turn of Facebook when Facebook was real big advertising just had become available and they were talking, well, let’s reach kids. It was more cigarettes than vaping back then, but about smoking and we’re to use the local newspaper ad and I’m sitting there and I think I was probably 20 years old. was like, no, no, no, heck no. know, so fast forward from there, kind of latched onto it grew. And then, you know, it became like a, this is all we do. Um, we felt the whole team around it. have 14 people on staff now, graphic designers, developers, et cetera and all we do all day long is this. And I heard it during the NBA All-Star game. They used a quote, the TNT guys, it was, this is a get to do, not a got to do job. So it’s pretty cool getting to wake up every day and know that you’re trying to make the world, you know some days you win, some days you lose, but every day we’re working to try to make the world a little bit better of a spot. 

Dang. I love that. That you’re on a mission and you get the privilege of just doing this really important work and put your gifts and talents towards it. that what I also love is I was on your website is talking about how your partners and the coalitions you serve are the rock stars and the game changers. And you’re that person that wants to help guide alongside. And I just really resonated with that. was like, yes, this is how anybody who’s working in this field should feel. So I love how you put it to words. It was really, really cool. What has been, so just to recap, 12 years, been doing this mission. And then year four was really like the coalition space and drug prevention helping with that is you got to get dialed in. Okay.

Exactly. Yeah, yeah. So that was kind of that inflection point where we said, you know, if you will push all the push all the chips in this is this the space this is the direction we’re going to go. So yeah.

Okay. Wow. If I can ask you something based on your expertise is when, and maybe the precursor. So I have two questions. The first is like, Silvestri customization and you do marketing. So there’s probably a span of different areas that you help with. And then I’m going to ask you a follow-up question about just kind of what you see best practices that are working and then maybe some, things we should stop doing in marketing prevention in coalition. So let’s start with the gamut. If you had to create sections of how you help coalitions with marketing, what are the places where they need help the most?

Marketing Strategies for Coalitions

I think that the biggest thing and something that’s forgotten about, especially when, know, a firm, we’re not the only game in town, you know, there’s lots of people in this space, but listen first, act second. That’s one thing that we always try to implement. I think would be the right word there is listening and taking the local boots on the ground, you know, working with coalitions. know that’s who’s mostly going to be watching this and you know your community better than I ever will. I’ve got this little sliver of life experience that I grew up in Wyoming, I did my thing, I moved here, I’ve lived this one path in my life. It’s been a good path, right, wrong, or different, but there is about a million, gajillion other paths out there, and who am I to say what your community should be or what they shouldn’t be? So I think that’s where any way that you’re gonna market, you have to come and you gotta listen first, and then you have to respond and reflect that back.

That’s the first thing. The second thing with this is we have to stop doing what’s convenient for us on a marketing front. know, if you look at the, I challenge, I challenge our clients, I challenge just people I talk to, look at the other side. Look at the Anheuser-Busch, look at the Jules, look at the people that we’re up against, if you will. They’ve got billions of dollars behind them. Billions with a B. We have hundreds, thousands, know, millions if we’re real, lucky that we’re working with. So how can we learn from them? And they’re putting themselves in a position where they get authentic experiences, brand, identity, those things where people are doing the things that they love, that they’re tying to them. They’re tying into a football game. know, they’re sponsoring the concert, the music, whatever it might be. That’s where they’re at. Or they’re on the platforms, they’re on social media. They’re creating a community right, wrong or indifferent around the things that they love and they’re trying to tie themselves into. And I think that’s one thing that prevention, know, substance use and mental health, we need to do a better job of. And there’s a lot of great work already happening, but how do we embed ourselves into the everyday fabric of community so that making the right decisions, the easy decision, and also like the decision that makes sense. Like if you’re a part of this community, of course you’re to make good choices or you’re going to do this or you’re to do that, whatever we’re trying to, you know.

Of course after I have an injury because I love playing basketball, I’m gonna dispose of my medication properly. Like how do we start shifting kind of that messaging and marketing piece to yeah, of course duh, that’s what I’m gonna do. And I think that that’s where as a sector and a space like we need to change. A lot of efforts already being done that way, but I think more and more people need a grass bed. And then once again, leaning on the local grassroots level of this is the direction, this is what our community needs and then acting from there.

Ooh, that’s good. Okay, I wrote down, I wrote down, listen first, right? Like, they’re the local experts and couldn’t agree more, right? Someone comes in and tells you what you need before asking any questions. A doctor who diagnoses you with medicine before asking what your symptoms are, like that person’s going to be fired immediately.

Listening and Community Engagement

Exactly, exactly, and you’re spot on. I think it’s disingenuous when you have that interaction and it feels like a let me tell you or let me preach at you. And it’s like, let me listen to you first. Let me see what you’re up against, why you’re making these choices, and then reflect that back in a way that makes sense. it’s not pushing against, like a big thing, and my team probably gets really sick of hearing me say this, is we’re not in the business of telling people what to do. We’re in the business of helping people educate people give them the right choice, but ultimately you get to choose. Like that’s the beauty of this country that we live in. We have free will, we have free choice, we get to make our choices. How do we make the right choice, the healthy choice, the best choice be that path that’s got less friction, it’s easier, it’s what you want to do versus, hey, don’t drink, I’m gonna wag my finger at you and you’re gonna get in trouble. No, like let’s push them towards that good stuff as the default instead of the other way.

Yeah. and that’s, I mean, that’s so important being a youth speaker and getting students involved in prevention. Like not only is that important for young people to hear that I’m not telling you what to do. This is about your choices. I’m just here to give you some education. But I also don’t know any adults who like being told what to do either. no. So, and I love what you said too of stop doing what’s convenient or right convenient, easy, comfortable, whatever that might be, and look at what’s working. And I love the fact that you used alcohol and drug industry as an example of, these people have researchers, psychologists, they employ really smart people to sell a product that’s not doing good in the world. And I’m demonizing these things as themselves, but to say a lot of catastrophe comes from it, yes.

If we’re trying to save lives, shouldn’t we be as strategic, as resourceful so that, like you said, since we don’t have billions of dollars, what can we do with our time and our money limited very strategically? And we didn’t get a chance to talk, but the reason why this like struck a chord with me so much is because when I was in college, I wanted a safe place to go, like make friends and have fun without drugs or alcohol. And people were saying like, start a campaign or do this or do this. And I’m like, wait, but what are students going to right now? They’re going to these house parties to connect with people. And how do they advertise? Well, they’re advertising by creating these experiences like you’re talking about and developing relationships and being part of the community. And so it influenced our decision to say, we’re going to start our movement with word of mouth strategy.

We’re going to come up with a seven step invite that we can all use to go and build a list of people. like you, like you probably know from doing marketing really, really well is you want to control the list and like get people in your ecosystem so you can market to them continuously instead of saying, well, it’s easier to create a poster though, and just put it up. and, it made all the difference, you know, the, the sober parties on college campuses taking off, like who’d have known.

Creating Authentic Experiences

Yeah. Yeah. Yeah. And creating that experience, you know, exactly what you guys did, like the invite, the word of mouth, like all that is just textbook and it’s not easy. There’s nothing about that. They created the whole system and you know, it sounds like you had partners, you know, and you worked out to get a number of people there. It’s not the path of least resistance. There’s quite a bit of resistance there, but obviously it was fruitful. And I think that that’s where, when we talk about at scale community level change but the marketing was on point.

There’s friction, you you have to work and utilize those resources. And like you said, if you do it, you create your own ecosystem and create your own opportunities online that then you can tap into them.

Yeah, exactly. And Travis, can you tell me a little bit about maybe some stories or some things that you’ve done with coalitions that might inspire some people listening to say, I could do something like that.

Innovative Approaches in Prevention Marketing

Yeah. One, one thing that we’ve done really well, I am a little biased, but I think really well is try to transition from all in person or all digital. our bread and butter, we started as an IT company and IT and marketing company. that’s what, like I’m a geek by, by trade, if you will. it’s kind of where I started. we, we focus a lot on that and fast forward, we have a lot of experiential some different things like that. And I actually grabbed one of these. This is like a little sticker sheet. Very novel, easy approach. You might have saw this actually at our booth there, Jake, but this is an example that we put together with the client, but this all runs together. So yeah, you’re at the event, you have your booth, you’re passing these out, you’re having conversations. You see these go up on every kids level. Stickers like to, it’s kind of amazing, frankly, how many stickers they’ll put on, whatever they can get them on. But that’s an example, like we’re passing those out, we’re having those.

And then boom, simultaneously we’re following up on Snapchat, we’re following up on Instagram, we’re retargeting those same kids that were just interacting with our booth, having those experiences, and now they’re seeing it. And when we talk about positive social norming as a framework, some of those different things, we have to change how it’s being viewed as far as most kids are making good choices. We know most kids make good choices on a day-to-day basis. Most kids are making really good choices, the large, large majority of them.

How do we make them feel like they are part of the large, large majority? Because the example I use a lot is on a Friday night, some kids, they still, a single can of Bud Light from mom or dad’s fridge, whatever, and they’re taking their Snapchats looking like they’re cool, and you’ve got seven people sharing one can of Bud Light. It’s not good, but it’s not real. On the same token, it’s just not real. It’s this placebo effect of, hey, look at me, I’m cool. How do you combat. How do you magnify, how do you use your resources and your tools to say, hey, that’s actually not real. And we’ve got some really good tools. We’re going to have you experience it in person. We’re going to have you experience it down the street on the wall with the mural that we create. And we’re going to be right there on Instagram, TikTok, Snapchat to follow up. that’s one example that we’ve had a lot of good experience with is just trying to cross the tangible to digital landscape. I think that’s really important because so much of our world happens right here on the iPhone, the Android, whatever it might be, we have to control that just as well as we do the health fair, because that’s where a lot of information comes through. So that’s one example. The other example is, go ahead. Yeah, I got it.

I’m going to poke into that before you get to your second one. You mentioned experience and what I love is when I hear marketing IT company, I don’t think of crafting experiences. So the fact that you do that is really awesome. It’s really unique that, like you said, you’re taking the lens of what a community needs and thinking of creative ways to achieve the goals. It doesn’t have to be what people typically think of traditional marketing or advertising, kind of going back to your original story of when you went to the coalition and they say, well, let’s put something in newspaper. You know, I love that. You’re crafting an experience, but then you mentioned something in combining the virtual or using technology. And you mentioned like targeting certain people on Snapchat or Instagram.

For those of people who don’t know what that is, can you kind of just paint us a little picture on what that looked like? You had the event experience, but then you did something to get people to see you online. And what did that look like?

Bridging Tangible and Digital Experiences

Yeah, this takes shape and hold across different platforms, creative, you know, bases and different things like that. So I’ll just throw that caveat before I get into this example, but through these different platforms, you have different targeting abilities. and there’s thresholds and interests and different things like that, that you can control, but some of them are geo tagged basis. So like Snapchat, for instance, you can quite literally through their advertiser channel, drop a pin say anybody within a 10 mile radius of this. We’ll often do that with like say schools. We’ll work with school partners and maybe bowling’s a big issue or cyber bowling. Not better, but for our use case it might be better because what better place to have a message about cyber bowling than right there as that might be being perpetrated. So utilizing these different tools, gets quite technical at the level that.

We’re doing this stuff, but you basically, know, yeah, at yeah, keep it like third, keep it third grade with us, right? at the very high level, like you have the ability through these channels to say like, Hey, I want to show this to kids or what we do a lot of times too, is we’ll run a simultaneous campaign, maybe alcohol. We’re coming up to prom graduation season and we’ll say, Hey, we need to deliver a message to, you know, 15 to 19 year olds that says, Hey, don’t let a night, you know, ruin your future blah, blah, blah, blah, blah. Like that’s the message. It’s got a nice tux, know, prom dress, whatever it might be, graduation cap gown, that whole bit. And we’re talking to them saying, hey, make good choices for your future. And then simultaneously we have messaging going to mom, dad, grandma, grandpa, parent, guardian saying, hey, if you don’t give them alcohol, they won’t get it. Most choose not to support good choices. Like all of those different, and we can actually run those campaigns at the same exact time, really geared to which audience needs it with creative that’s going to work. Cause what works for a 17 year old girl is probably not what’s gonna work for a 45 year old dad in that scenario. So we work and we use those tools and those platforms to say, hey, let’s marry up our audience to both the platform, the message, and then the medium of how we wanna do.

Okay, that’s so cool. I love that. All right, story number two. We’ll get you back to it.

Yeah, yeah. The other one I was just going to highlight, and I grabbed this too. This is for a group, Central Montana Youth Challenge, their drug-free communities coalition. they were in earnest trying to recruit. They had as many coalitions experiencing attrition. So people take new jobs, they get excited, it ebbs and it flows. So what we did is we came in and we worked with them and we created these really nice and it just has everything. We won’t go through everything, but this is like their community assessment. Nice, good quality stuff. There’s some acronym sheets. This lists, I think, just about 200 of the different acronyms. If you can see that at all. That’s one story when I went to that meeting, year three, four, of running the company. They were just throwing out the P &A, YRBA, all these. And I was like, what in the world is all this letter soup? And I was like, we’re never gonna have somebody else experience that. So this is an example. You can pass this out. Somebody new and they can ideally feel a little bit better supported. this is an example, tangible medium, a little less on the digital side, where they were able to actually pass these out and get them to key officials to the mayor, know, school super, people that maybe hadn’t really wrapped their arms all the way around prevention, they’re like, yeah, we want this. And the beauty of this wasn’t a bunch of yeses day one, but it stuck around. It was sticky. was so nice, you couldn’t throw it away essentially.

What happened is in the span of three, four, five weeks, they’re sitting on the desk, people are picking, what is this, what is that, know, conversations, and then boom, we started to see that kind of recruitment that came along with it. So that’s a different example of like really nice quality stuff, just hanging around and being in the right place at the right time so that you’re building your capacity in advance because, you know, people aren’t always ready to say yes right now. Think about it, you know, you’re buying sneakers, maybe.

Maybe today is not the day you’re going to go buy some new Nikes or Adidas or whatever, but you’re ready to go on a trip or you got the New Year’s resolution going, you need some new running shoes, whatever it might be, you’re ready to say, yes, you need to be ready for it just like that. So once again, you can kind of for-profit strategy saying, we need to be in market ready to go. So when somebody’s ready to say, yeah, I want to do some community do good or work, who’s there? We’re already on their desk, on the marriage desk at the hip of the county commissioner, we’re at the superintendent, whoever it might be, they’re seeing us, they’ve experienced us, they felt it, you know, and they’re ready to come along on their own time.

That’s so good. The foresight to say, Hey, by the time we need someone in this seat, it’ll be too late. We can’t walk up to a stranger, build rapport, ask them to commit, recruit them, train them. Like we have to be building the pipeline. So I love the fact that that was a tool that y’all use and develop together. That they, like you said, it was sticky. like that word. It’s like it was something sticky that stayed with them it became a part of how people learned and were educated. I want to pull that out and chat about that a little bit. I know for prevention, a lot of times we’re like, how do we stop these students from using drugs or get them off of drugs? Which it is prevention, right? It’s secondary prevention or diversion or intervention. And everyone’s like, hey, please save all these kids from going down this path they’ve already started. And at the same time, I think the same mindset can filter into our mindset of how we market our coalition too, is because sometimes when things are grant funded and they have a five-year stamp or a 10-year stamp, you feel the weight and you’re saying you think you have to do everything right now. But in reality, the things that are going to work are going to be those long-term consistent strategies. And I’m wondering if you being a marketing partner, have you had any partners that have said, hey, let’s work on a 10-year vision or let’s work on something consistent? is it usually a, they come to you saying, hey, we have a project specifically we wanna work on and we really need some help. Or is that longevity there?

Creating Lasting Impressions for Recruitment

We have, this is something I’m incredibly proud of. Many of our clients are the same clients that we started with, you know, 10, 12. As soon as we went to prevention, we still have them. Some of them are quite frankly, they think they’re like my second mom, because when I met them, was 13. But we are still working with some of those people. And I take great pride in that fact. So to your original question, though, I don’t think we’ve ever sat down and worked on a decade.

We have very much so looked at a three year timeline horizon and said, what can we incrementally do five years with some of our DFC people, for instance, working towards that. I think one thing that we always stress and we just make sure that anything we put out the door is that you’re always good as your last project. People are only gonna believe the hype, your parties, the sober free parties, if you recruit, you get everybody there and the DJ stinks it up.

Long-Term Strategies for Community Impact

You know what I mean like if the music came up or like whatever Nobody’s coming to the next one. So you’re always good as your last event. So I think when you look at it from that horizon that you have to continue to work but like What I found great joy in frankly is is working with coalitions who? I’ve been in meetings and there’s two people there maybe three, you know, and it might be over the holidays or something and I’m like This and I’m just like stick to the course, know, I don’t know if you watch the NBA, but like trust the process, you know, the six years back in the day, like trust the process. If you keep doing good work in and out and you show up and you’re present in your community, you’re reaching people, you’re engaging people, it’s going to work in your favor. So yeah, funding does come, funding does go. Like that’s the reality. And we’re all feeling it right now for sure. But the more good work you do, the more good projects that people experience and the more people, the more kids that say, yeah, I didn’t drink this weekend because I was at the sober party or I did X because I was involved with this group or whatever it might be. Those are all feathers in the cap that long-term change the community and people rally behind and that’s where can train kind support. That’s where you build that sustainability with local donors. So long-winded answer to never have done anything on a 10-year span, but we do work in longer term, not trying to do everything in one go and then.

Two, just make sure that anything you do is really good. Like don’t chintz it. know, like this folder, pop them back to that. The stickiness, if this was really, you know, not nice, it’s like, know, flimsy and you’re just like, this is garbage. that’s what you do. It’s garbage at that point. So that’s one thing that we stress a lot of is like, if you’re going to do something, be very intentional about it and do it really, really well. You throw it in the garbage. Yeah. Yeah.

I love that you said that because there’s a balance. You talked about trusting the process, which I love that phrase because I think there’s an idea of falling in love with the process as well. Like you enjoy this work so much, you do it for the mission, like is kind of what y’all do. And so you enjoy learning new things. You enjoy studying and researching and going to work for clients. And so it fuels your product being amazing. And the combat for these days is to think, I don’t have it as good as that person though, or I didn’t have their budget. But that’s okay because they probably had another level that they thought they had to aspire to as well. Like no one is perfect, but you do as best as you can. You love the process. You put everything you can into it. And then you have that deadline to say, all right, we’ve done as best as we could. We’re pressing publish. We’re printing, whatever it might be. And we’re saying go.

So I don’t know what the analogy is, but there’s one on the tip of my brain, right? Like you run the race as fast as you can, but at some point you have to stop and say, that’s it, I did my best and we’re going.

Yeah, what I tell my staff all the time, I, they’re so much better than I am. Like we should have picked a prettier mug than this one to be the face of the company. But, they make me look good. But what we talk a lot about is don’t let, don’t let perfection be the enemy of progress. So when you’re, when you’re on there and you’ve done it right, you’ve checked the boxes, you’re doing what the community needs. Don’t let.

I’m and see you soon then one more set of revisions stop you. And that we do balance that. We really try to balance that as far as like you want to do it right. You want to get it perfect. But on the same, same token, these issues are too pressing. Like if we’re going to have the magic plan, if we, if we think we’re going to solve the opioid crisis, you know, in one pack, like it’s not like this is all done in layers of defense, multiple campaign, like none of this is done in a vacuum and you have to work quick. So that’s the other side of this equation is like, work quickly, do it really, really well.

But to your point, go. Because some people get really scared about what’s the downside, what’s all this. And the downside a lot of times is you do nothing and we have another kid start doing drugs. Because guess what, they weren’t at the sober party or whatever that other side is like, we’re working against the clock every single day too. So, and I think the second thing I’d like to comment on is just like you mentioned.

There’s always someone that has more, a newer computer for me. I get out, I’m like, oh man, they got a nicer computer than me or whatever. some of the best solutions I’ve found have been with people that are like, hey, we have 300 bucks. What can we do for $300? We don’t have 3,000, we don’t have 300,000, we have 300. What can we do with this? And I think that sometimes that challenges you. Of course, we all love resources, we all love additional capacity like that makes things easier and nicer, but can you challenge yourself and even thinking back, you know, I don’t know this for sure, but when you started your sober parties, you were probably pretty, you know, shoestring budget, if any budget. yeah. Yeah. So like when you started it is like you work from nothing and you can go forward. So I think that that’s something that people need to weigh in and this.

Embracing Imperfection in Progress

Equation and once again going back to the grassroots level is like you know your community like you know If there’s an inflection point or an injunction where you can jump in and say like hey We don’t have money, but we have volunteers or we have This or hey you have this amazing billboard space on the side of your walk. Could we paint a mural for you? would you give us that and People say yes to this stuff all the time like we’re on the good guy side So people want to say yes to what we’re doing. You just have to find a way to I’m to get in the right room and to ask those questions and be ready when it becomes available.

I forget what I was reading this past week, but it was talking about how companies with huge budgets and a lot of resources and staff, they want to think innovatively. So they try to put the stress of having a small budget. Like they want to unlock the creativity that happens when you are bootstrapping it and you are using duct tape and everything. Like if that’s your position right now, it would be beneficial to see it as an asset instead of a limitation because even the people with big budgets are trying to think like you are right now, which can lead to innovation, which I love. And the other thing that you mentioned, I think it’s a great segue for us to end, is that when you’re that creative type, or maybe it’s a different personality type, but I know a lot of my creative friends they can make revision after revision after revision. They need the deadline and they need the done is better than perfect or the progress is better than perfection. Like we need those reminders. And as someone listening to this podcast, you might need to pass off something that’s not your strength to a friend, to a volunteer, or maybe even someone, you know, like Trevor and his company who are doing these things, who is the pro because they’ve learned how to operate that way. So this is my perfect segue. Travis, will you tell us if people are like, hey, I definitely want to learn more about Silvestri customization and maybe check out your stuff and get in contact with you about any ideas, where can they go?

Innovative Solutions on a Budget

Yeah, the best box is to be sylvesteracustomization.com. We’re just about to launch a new website this week actually, so I’m super stoked on that. On there, there’s going to actually be an option where you can request a sample box and we’ll drop you in mail something that we’ve done for other, sticker sheets, some of these folders, different things like that. We’ll come right to your doorstep in seven to 10 days depending. So that’d be a great way. Follow us on social media. We’re on Facebook, Instagram, LinkedIn. Try to contribute to all those spaces. you can also just reach out. We’re very normal people. We’re happy to talk. We have some people that we’ll just talk with. We’ll schedule 30 minutes an hour and see what’s going on. We can always advise. And if you don’t have resources, you don’t have a budget or something like that, that’s OK. We’re going to talk to you like this is what we’re dedicating our lives to. So whatever we can do to help move this mission forward, feel free to give us a call, shoot us an email, and we’ll find a way to help support how we can.

Amen, dude. That’s awesome. Take them up on it. I love that posture. We have that at Vive 18 is like, if we don’t end up working with you, that’s okay. We’re cheering you on and we’ll share anything that we know. Because the fact is you’re reaching all these different coalitions and they share great ideas. So if you’re the hub where all these cool ideas are sharing, I want to talk to you about my next marketing campaign.

Yeah, we’ve actually, and I know we’re wrapping up here, but we’ve set that as an internal goal and we’re at, think seven so far, but we’re trying to talk to 50 coalitions just to learn what you’re doing. And I’m assuring everybody. if you see, if you see an email from either myself or Shelby on my team, it’s not a sales call. It’s nothing like that. We are literally just trying to learn what, is working, what isn’t working, like those challenges that exist because we think the best solutions come from people that are out there and doing it. So if you’ve got it.

Rockstar success we want to learn. We’ll give you all the credit in the world. We’re just trying to replicate to help others and share and we can point them in your direction. then, right as first, if you’re having pain points, and we’ve already seen this with a lot of people, it’s like the same, like getting people to show up to events right now is just incredibly difficult. It’s incredibly hard to get people on a Thursday night at 6.30 to come out to a town hall.

So what can we do to help alleviate that and support coalitions? And that’s a project that we’re actively working on, you know, building towards based on what we’re getting from, you know, coalitions are all across the country. So yeah, we’d love to chat with you, whether you work with us, don’t work with us. Like that’s cool. We just want to learn and contribute and be part of this, this movement to make the world a happier, healthier, more productive spot. So.

That’s great. Well, Travis, I’ll be asking you to come back on the show to tell us what you find from those 50 interviews and chats. And then for everyone listening to the podcast, I know, like myself, I got a few great ideas from this podcast. If you think of someone who needs to hear it, please just send it their way. And then we’ll see you next Monday for another episode of the Drug Prevention Power Hour.